14 Apr And the winner is!
It’s already been an incredible year for us here at Tilling. The heritage film for Castrol, ‘They Said It Couldn’t Be Done’, has gone forward to win four of the top awards at three of the industry’s most prestigious international corporate media award events. The most recent are two platinum awards from the Hermes Creative Awards in the categories of Corporate Image and Internal Communication. It’s also been nominated at the Cannes Corporate TV Awards in October, so fingers crossed.
The brief was to excite and motivate staff by telling the Castrol story in a contemporary way. For well over 100 years, Castrol has demonstrated pioneering record breaking achievements in the air, on land and on the sea. ‘They said it couldn’t be done’playing on the famous poem by Edgar Albert Guest captures the voice of Castrol – always pushing boundaries, proving that anything and everything is possible… ‘we can… and we did’.
Winner of the 2016 Accolade Global Film Competition
Award of Excellence for Corporate & Employee Communication