Castrol Heritage: ‘They said it couldn’t be done’

The brief was to excite and motivate staff by telling the Castrol story in a contemporary way. For well over 100 years, Castrol has demonstrated pioneering record breaking achievements in the air, on land and on the sea. ‘They said it couldn’t be done’ playing on the famous poem by Edgar Albert Guest captures the voice of Castrol – always pushing boundaries, proving that anything and everything is possible… ‘we can…and we did…and we will’.

Winner of the 2016
Cannes Corporate TV Awards

Silver Dolphin Trophy in the category of Internal Communication

Winner of the 2016
Hermes Creative Awards

Platinum in the category of

Corporate Image

Winner of the 2016
Hermes Creative Awards

Platinum in the category of

Internal Communication

Award of Excellence for Corporate & Employee Communication

Winner of the 2016
World Media Festival

GOLD Globe for Internal Communications

Category
Corporate, Showcase, Work